You’ve mastered the art of SEO in all of its intricacies, and your skills translate to tangible results. Through your in-depth knowledge of keyword research, increasing search traffic, and auditing, your projects end in great success.
You’ve got plenty of data to back up how successful you are, but to be able to present it to recruiters, you’ll first need to create a cover letter and capture their attention with an eye-catching resume.
We’re here to help. Check out our SEO resume examples and expert resume tips that’ll help you land your next job!
Why this resume works
- What’s one thing that will turn your SEO resume into an instant hit with recruiters? Any guess? Well, there are several things, but your ability to reduce ad costs and, in turn, increase revenues is a sure way to be ahead of other applicants.
- Therefore, mention how you decreased cost per ad acquisition ($2.1 decrease in cost per acquisition, $1.4 reduction in cost per click, and more) and the impact of such achievements.
Why this resume works
- While other applicants were scratching their heads to find a unique feature to make their SEO specialist resumes stand out, Darnell goes for a befitting template that makes it easy for employers to notice the most outstanding achievements.
- That’s not all; the impressive resume skills section does a great job of giving a summary of what the candidate is bringing to the company.
Why this resume works
- You have to prove that you didn’t get to that level by sheer luck but by working hard and picking skills along the way to help you grow.
- In that case, let your SEO manager resume highlight tools and software such as Pitchbox, Whitespark, Ahrefs, and more that have steadily helped you become a top performer in every position you’ve held.
Why this resume works
- Your analytical skills should be in the forefront if you wish to get a quick “you’re hired” decision from employers. In particular, your SEO analyst resume should showcase your ability to analyze competition and implement winning strategies.
- In the end, show how your efforts help to increase competitive edge through more sales and organic traffic.
Why this resume works
- Don’t be an expert by name. Go beyond the obvious to prove that you’ve earned the crown to be at the top. Highlighting your proficiencies in the latest tools and keeping up with evolving trends is a genius tactic that will get you ahead of everyone else.
- That way, your SEO expert resume leaves no doubt about your abilities to deliver in every goal set for you.
Related resume examples
Tailor Your SEO Resume to Match the Needs of Your Clients
You’re no stranger to filling a blank page with the most relevant, eye-catching content that just so happens to be loved not just by people, but also by our robot overlords (read: ATS resume scanners).
This is a good base for writing a stellar SEO resume, but to kick it up a notch, study the job responsibilities in the job description. Here are some of the most commonly sought-after responsibilities in your field.
- Develop and implement SEO strategies, including keyword research, link building, and guest posting
- Perform competitive analysis to benchmark client websites against competitors and identify growth opportunities
- Scan for indexation rates, crawl errors, URL issues, and rendering problems
- Improve existing content by obtaining backlinks and adjusting keywords or headlines
- Collaborate with graphic designers, data analysts, and other teams
- Implement and oversee a cohesive content strategy, including hiring contractors and editing blog posts
Adding skills to your SEO resume
15 best SEO skills
- SEMrush
- Ahrefs
- Keyword Research
- Yoast
- UX/UI
- Google Analytics
- Screaming Frog
- SERP Analysis
- A/B Testing
- BuzzSumo
- Moz Pro
- SEO Auditing
- Link Analysis
- WordPress
- GTmetrix
Your SEO work experience bullet points
Everything you do involves tracking results, and results are what you want to show to potential employers, so you’re all set to make an impression here.
Talk about how your knowledge of SEO, marketing, and various analytics tools helped you transform the websites and apps you’ve worked on. Discuss your greatest successes and the KPIs you’ve been most proud of in your career, be it increased revenue or a boost in conversion rates.
Don’t forget to back up your accomplishments with data and useful metrics that help tell the tale.
- Money talks, so let it talk for you in your resume with metrics like increased revenue and ad spend ROI.
- Show off your SEO chops by mentioning how you boosted organic search traffic, improved website ranking, or reduced website load times.
- Express your knowledge of analytics. You can do this by talking about conducting SEO audits and keyword research.
- Emphasize that you’re a skilled marketer with metrics such as click-through rates, bounce rates, A/B testing and optimization, or social media management.
See what we mean?
- Reduced weekly social media ad spend by $5.3K while maintaining or exceeding campaign performance goals
- Increased email open rates by 21% through A/B testing and optimization techniques using MailChimp
- Optimized paid advertising campaigns on Facebook and Instagram, leading to a 17% increase in click-through rate (CTR) and a $1.4 reduction in cost per click (CPC)
- Managed SEO strategies for 30+ client websites, resulting in an average organic traffic increase of 27% within 6 months
9 active verbs to start your SEO work experience bullet points
- Spearheaded
- Optimized
- Led
- Reduced
- Boosted
- Implemented
- Researched
- Managed
- Increased
3 Tips for Writing an SEO Resume as a New Specialist
- Emphasize your digital toolkit
- You use a lot of tools to make the most of SEO, so mention them in your resume—especially if they align with those found in the job description. Name-drop some of the top SEO software, be it SEMrush, Yoast, Surfer, Google Analytics, or Google Search Console.
- Throw in your certifications
- When you’re still new to the field, a couple of industry-specific certifications can go a long way. This includes the Google Analytics (and/or Ads) Certification, but also the SEMrush SEO Toolkit or the HubSpot Content Marketing Certification.
- Talk about past projects
- Your work experience as an SEO specialist might be limited, but you still have a lot of ground to cover in related roles. For example, if you’ve ever worked as a content writer or social media manager, lean into those experiences.
3 Tips for Crafting an SEO Resume as an Experienced Professional
- Show your dedication
- The tiniest detail can make or break any SEO efforts. Show that nothing gets past you by tailoring your resume to match the job description perfectly, complete with the right skills and work experience bullet points.
- Focus on results
- Effective SEO strategies can be very impactful, ranging from an increase in monthly traffic to a straight-up boost in conversion rates. Build your resume all around the results of your previous SEO campaigns to show that you’re an expert in your field.
- Express collaboration
- If you’ve ever worked as an SEO manager or led cross-departmental projects, mention this in your resume. The ability to work seamlessly with designers, content writers, and marketers is going to make you stand out among the rest.
Much like your SEO strategies, your resume should be easy to follow. Use the reverse-chronological resume format to highlight your career progression from an intern to an SEO expert.
Soft skills are important in SEO, be they problem-solving or attention to detail—but don’t waste your precious resume real estate on them. Instead, lean into your knowledge of content analysis, link building, and SERP.
Highlight transferable skills from previous roles or your education. For instance, if you have a background in writing blog posts, describe things like keyword optimization or content marketing.
