As a sales manager, you’re a leader.
You have marketing, people, and organizational skills, and you know your way around product and service development. You know what people want and how to give it to them in the most appealing package. You know how to lead a sales team to success.
Now all you need is the job. But, in a competitive space like sales, even landing an interview can be difficult. Writing your resume and your sales manager cover letter are the first hurdles in your application process.
Our 20 sales manager resume templates will give you great examples of high-performing resumes that are winning sales managers the job in 2025.
Why this resume works
- No art degree needed for an eye-catching sales manager resume.
- Choose a font that’s concise and easy to read.Don’t add distracting embellishments, but consider a modern resume template like our free Google docs templates, or add a bit of color to make your resume pop.
- First impressions are essential when applying for a job, so check your resume to make sure it’s free of errors.
- Your resume should include contact information, education, and previous job experience.
- Make sure these sections don’t get jumbled by labeling them clearly. Don’t make the hiring manager work to read your resume, or you might not work at all!
Why this resume works
- Cheer up! Your assistant sales manager resume doesn’t necessarily need to be filled with relevant work experience.
- Instead, you can focus on including relevant projects, interests, or hobbies on your resume if you’re just starting your career.
- Adding a resume objective is another way to display your chops to hiring managers when you’re light on work experience.
- Ensure your career objective is highly-specific to every job you apply to.
- Including the job title you’re seeking, several relevant skills that qualify you for the job, and the target business’ name lets the hiring team know you’re a serious candidate who cared enough to do a little research on their business.
Why this resume works
- You’re definitely a top dog with your outstanding skills and relevant experience! What could possibly throw a wrench in the works, you wonder? Well, cramming your application with too much car lingo could backfire big time—kinda the equivalent of shooting yourself in the foot.
- On an auto sales manager resume, loading up on car jargon will hardly do you any favors; it might end up alienating the hiring manager, instead of showcasing how cool or seasoned you are. Our advice? Stick to simple or plain lingo when describing your career wins.
Why this resume works
- About your B2B sales manager resume, give a little nudge to echo the job description more closely. Speaking the hiring company’s language gives them a golden reason to pick you out of the crowd. And as a bonus, it helps your resume get along better with the online bouncers that are ATS bots.
- It’s pretty straightforward! Dig into the job description to unearth the experiences, skills, and credentials the potential employer is hunting for. Then, scatter those relevant keywords and phrases (think Hootsuite, Outreach, appointment scheduling, CRM, B2B pipeline management, and Cisco Webex) in the right spots across your resume, including work experience, skills, education, and certifications. It’s all about ensuring your masterpiece hits all the right notes.
Why this resume works
- A beverage sales manager resume that draws attention to your proficiency in industry-relevant software says you’re on the ball, aligns with the job description, and even cranks up your credibility big time.
- Notice mentions of Mailchimp, Shopify, Domo, Microsoft Teams, and QlikView on Jack’s resume. He doesn’t just name-drop these tools in the skills section. Far from it, he shows them in action in his work history, along with concrete outcomes—that puts him above the rest.
Why this resume works
- For a business travel sales manager resume dressed to impress and earn you a one-on-one call with the recruiter, zero in on a straightforward (and professional) template that lets the relevant content steal the show.
- A one-column, one-line-per-bullet-point resume takes the crown as the easiest-to-read format. It quickly guides the recruiter’s eyes from top to bottom, enabling them to catch all the good stuff about you and how they make you the top pick for the role.
Why this resume works
- For a job-winning channel sales manager resume, zero in on standard and relevant components that showcase your brightest wins and are primed to sail through any ATS with ease. But things to avoid? Let your photo top that list!
- Adding a photo to your resume could seem like a nice touch to give it a bit of flair, but trust us, it’s a no-no. Not only does it make it hard for ATS to process your resume, but it also opens the door to potential biases. Yep, judging based on looks is officially off-limits in recruitment, but let’s be real—what happens backstage isn’t always by the book.
Why this resume works
- Your resume skills list should support your work experience and give employers a compelling overview of your expertise.
- Include six to ten relevant strengths in your skills section. As a sales manager, these skills may include communication, collaboration, leadership, delegation, working under pressure and deadlines, data analysis, and mentorship.
- Use your work experience bullet points to expound on your skills and show their application within a company. This helps the hiring director imagine you in the role.
- Metrics like numbers and stats can help make your corporate sales manager resume into a hefty, fact-filled page of dazzling reasons to hire you.
Why this resume works
- As an event sales manager, enhancing brand visibility is right in your wheelhouse. However, are you ready to choose the perfect format for your resume to dodge those pesky ATS bots and catch the eye of a hiring manager?
- For your events sales manager resume, take advantage of snappy bullet lists to lay out your job experiences, a beautiful (and legible) font (think Cambria, Times New Roman, Calibri, etc.), and a larger font for the section titles. A splash of color is a nice touch to some parts (think former places of work, header, and the university you attended)—don’t go overboard.
Why this resume works
- So, think about it: lots of companies are in it for the long haul, so they have a thing for candidates ready to stay the course. How about flipping the script and using reverse chronological format to flaunt your consistent employment record and, thus, your willingness to go the distance?
- Kicking off with your latest senior gig and backtracking through your junior roles is the way to go when laying out your hotel group sales manager resume’s work history. However, not every job you’ve had needs a shout-out—stick to the top three that spotlight your relevant skills and successes.
Why this resume works
- New technology is at the heart of managing processes in the hospitality industry. To remain relevant and improve your employability rate, you must stay abreast of the latest tools.
- For instance, this hotel sales manager resume presents Jackson’s competencies to leverage tools such as Monday.com, Hootsuite, Hostaway, and more to achieve a competitive edge, leading to customer retention and satisfaction.
- Use a free cover letter generator to help you explain how and why using such tools has led to your success at previous companies.
Why this resume works
- Recruiters have their eyes peeled for international sales manager resumes that take the bull by the horns—someone who’s all about getting real, measurable outcomes. How about proving you’re in their league by peppering your resume with the right action verbs that showcase your initiative, leadership, and ability to drive results?
- Streamlined, managed, systemized, orchestrated, and accelerated are the kind of heroes we’re talking about here. Remember, the trick is not just in choosing them, but also in mixing them up a bit. In addition, read them out loud to see if they roll out of the tongue smoothly.
Why this resume works
- Be choosy about your resume template when writing your internet sales manager resume.
- Since your resume is the place to demonstrate your ability to excel, take the time to check your resume for organization, flow, and potential errors.
- Light on work experience? No problem!
- Everyone starts somewhere, and hiring managers are most interested in seeing that you have the skills for the job.
- Use projects from school, freelance work, or even your own business to show you have the abilities needed for the role.
Why this resume works
- Sure, you’re one of the best real estate managers in town—word gets around, you know? But even if you’re tempted, hold off on adding that references section to your resume, unless the job description demands it.
- You see, a references section will only clutter your real estate manager resume, and you don’t want recruiters thinking you’re behind the times or off the mark. But let’s say they asked for it; sure, you can slide a “references available upon request” phrase at the bottom. But don’t stop there: have a separate document detailing those glowing references in case a potential employer hollers for the scoop.
Why this resume works
- Use your regional sales manager resume to show your growth and progress from sales specialist to sales manager, and, finally, to regional sales manager.
- To demonstrate career progression, list your work history in reverse-chronological order with your most recent role toward the top of the page.
- This can be accomplished by weaving your increasingly sharpened skills and responsibilities throughout your work experience bullet points.
Why this resume works
- Your career summary is a prime place to show your personality.
- While remaining professional, let the employer glimpse your values and experience (10+ years for a summary) in the field. Humanize yourself, so they’ll be inclined to meet you.
- A tailored summary should include the job title found in either the sales job description or sales manager job ad, company name, and applicable skills for each resume you submit.
- Impress with metrics in your retail sales manager resume, giving easy-to-read evidence of your skills and ability to affect an organization.
- When the employer sees numbers highlighting your impact on previous companies, they’ll want those same results for their business.
- You can add numbers to areas you boosted staff efficiency, the number of staff you managed, the revenue you generated, the analytics software you used, and how those analytics increased effectiveness.
Why this resume works
- We see what you aim for—a concise sales tax manager resume to spare the recruiter from wading through pages. But swing too far toward brevity, and you could be digging your own grave.
- Anything too short might not cut it when it comes to showcasing all the awesome skills and experience you bring to the table. Plus, skimping on content can also mean missing out on those crucial keywords that help your resume glide past the ATS filters, leaving recruiters potentially clueless about the gem that is you.
Why this resume works
- The language in your senior sales manager resume can help or hinder your chances of interviewing, but don’t sweat the details—our free resume checker can guide you.
- Start your work experience bullet points with action words like “spearheaded, processed, crafted, and championed” to make them easy to read and create an impression of strength.
- Avoid descriptive filler words like “correctly” and “quickly,” as this kind of fluff diminishes the impression you’re going for.
- We know that using the right language and formatting your resume correctly is anything but easy—we’ve got you, and our resume examples can inspire you.
Why this resume works
- First impressions matter, and you should seize the earliest opportunity to impress potential recruiters. In this territory sales manager resume, the career objective sets a positive precedence by declaring what the candidate will bring.
- You can also add your achievement in forecasting market trends and positioning the company to grow and expand in the long term.
Why this resume works
- See to it that your wireless sales manager resume hits the mark by getting creative with formatting—bolding, and underlining (or italicizing) your most remarkable accomplishments. The idea is for these accentuated phrases to catch the eye of the hiring manager straight away, not to mention they add a touch of visual flair to your document.
- Phrases like “boosting yearly revenue by $73K via strategic adjustments,” “achieving an open rate of 42% and converting 111 qualified leads,” and “aiding data-driven decisions that boosted market share by 11%” from Lucas’s resume are prime examples of what we’re talking about.
Related resume guides
Customize Your Sales Manager Resume to the Job
Every marketing campaign calls for a different approach, and you’re good at tailoring what you do to match the requirements. However, before working out a strategy, you do lots of research to make sure it ticks all the boxes. When making your resume for a sales manager role, follow that same approach and check out the job description first.
Here’s what many companies look for in a sales manager. Use these job responsibilities as your guide to scoring more interviews!
- Build and execute sales plans to grow and develop new products
- Develop business strategies, including marketing programs, customer relations, and retail campaigns
- Cooperate with product managers across multiple locations to streamline marketing strategies and pricing
- Create sales projections by liaising with the data analysis team and the marketing director
- Analyze competition and prepare detailed reports, identifying potential areas for improvement
- Oversee recruitment, management, and onboarding of new members of the sales team
