You’re an expert at building brand awareness and strategies that convert. Promotional campaigns are created, pricing strategies are designed, and all marketing channels are optimized to ensure company success.
But is your resume template as well-planned out as your promotional strategies?
While you excel at designing effective ads that grab a customer’s attention, creating a cover letter and a resume can feel more challenging. That’s why we’ve done the research for you and created our marketing specialist resume examples to help you land the job in 2024.
Related resume examples
What Matters Most: Your Marketing Specialist Skills & Work Experience
Marketing specialists may be involved in many aspects of a company’s marketing efforts, from branding to consumer experience optimization. That’s probably left you wondering what’s most important to include in the 6 to 10 top skills on your resume.
Ideally, you’ll want to use a mix of the top industry skills and the specifics of what the company emphasizes in the job description. For example, a company focusing on social media marketing may want you to have skills in social content design and influencer marketing.
Here are some of the best marketing specialist skills to put on your resume.
9 best marketing specialist skills
- Brand Development
- Staff Leadership
- Campaign Strategies
- Market Analysis
- HubSpot
- Zendesk
- SEO
- Social Media Marketing
- Web Design
Sample marketing specialist work experience bullet points
As a marketing specialist, you know that the results you get matter. You should be citing the metrics-based impact your decisions have made on your resume.
The best way to optimize these examples for success is by including data that marketing departments will care about the most. That’ll include brand awareness, impressions, and click-through rates, to name a few.
Keep these to one-sentence examples to help hiring managers identify your key job skills during a quick review. It’s similar to trying to make short social media content that stands out when users quickly scroll through their feeds.
Here are a few samples:
- Monitored weekly social media content performance in HubSpot, identifying new opportunities that led to an average of 300 new followers weekly.
- Oversaw the implementation of a new SQL system to organize customer data, which helped boost the effectiveness of retargeting efforts by 55%.
- Designed an engaging and user-friendly lead generation page that increased email list signups by 34%.
- Led a 20-person outbound calling team in a new lead gen campaign that added 873 new prospects to conversion funnels.
Top 5 Tips for Your Marketing Specialist Resume
- Use reverse chronological order
- You’ve likely added and improved many skills as your marketing career has grown. Therefore, putting your most recent work experiences first is an excellent idea. It’ll help emphasize your most relevant market analysis and brand development abilities.
- Action words make examples more engaging
- If you were designing an email marketing campaign, you’d want to use an active voice to make your content stand out. You can do the same with the examples on your resume by using action words like “developed” or “managed.”
- Keep it on one page
- Consider how you design ads to make a great first impression when customers see them. You want to do the same with your application by keeping to an organized one-page resume so hiring managers can quickly identify your key promotional skills.
- Both leadership and technical skills matter
- Marketing specialists often take a lead role in organizations. Aim to provide a mix of skills like how you manage employee relations and perform complex tasks like market trend identification.
- Proofread thoroughly
- Just like adding the wrong headline on your sales page would lead to a higher bounce rate, a resume with many errors can quickly lead to a hiring manager disregarding it. Always proofread to ensure you get the best results.
Many marketing specialist roles require a bachelor’s degree in marketing or related fields, so you should list it. However, with your depth of promotional experience, your education doesn’t need to be a prominent focus on your resume, so keeping it in the margin or toward the bottom can work well.
A resume summary can work well if you have ten or more years of marketing experience. It’s similar to how you immediately emphasize key details about a product to grab attention. In this case, it may be a few sentences about how you grew the revenue for a portfolio of accounts by $1.2 million.
You probably have a lot of marketing experience, so limiting your resume to three or four jobs is a good idea. Aim to include your most recent positions and those that used a relevant skill set in staff leadership or brand development based on the company’s needs.
