With your eye for detail, market knowledge, and excellent interpersonal skills, you’re great at planning, developing, and executing marketing strategies for your company! You integrate past reports to design fresh content and turn out better results each time, furthering the brand’s voice and image.
But you might still have questions about your own application and want some resume pointers on how to make it look as great as your marketing materials!
Don’t sweat it: We’ve helped tons of people in marketing hit the ground running toward their dream job with excellent resumes—and you can build up your own momentum with these three resume samples and seasoned tips.
What Matters Most: Your Skills & Professional Experience
Your skills section is key in giving recruiters a quick overview of your marketing coordinator abilities and qualification level. You’ll need to wow them pretty quickly—so make sure you pick only your best selling points for the list!
The skills you include should be as relevant to the job as possible. Generic terms like “communication” and “design” really aren’t great. You’d be way better off breaking those down into specific actions from the marketing coordinator job role.
By specificity, we mean: “What did you do with this skill set?”
Does your knack for communication take the form of great marketing strategy outlines? What programs do you design with? Be as specific as possible!
9 most popular marketing coordinator skills
- Salesforce
- Paid Ads
- Google Analytics
- HotJar
- SEMrush
- Adobe Photoshop
- Campaign Outlining
- Hootsuite
- Market Analysis
Sample marketing coordinator work experience bullet points
While your skill set is bound to look impressive all on its own, recruiters want to see some more context. How did you use your abilities to further brand reach? How well did you increase the marketing team’s efficiency with your strategies?
Be specific about what you did and give a couple of informational tidbits about how it applies to your field: What was that awesome new campaign plan you developed with the sales team again?
And don’t forget to back up your claims with quantifiable metrics for your results. Use numerical data to give your impact extra credibility and show that you’re familiar with data management and analysis!
Here are some samples:
- Enabled $74.8K in savings by identifying data trends that demonstrated campaign inefficiencies
- Monitored competition landscape, saving $297+ by averting errors and retaining competitive pricing
- Improved brand recognition by 478% by providing local athletic event sponsorships
- Compiled data on consumer habits and market trends, presenting information that enables $4M+ year-to-year company growth
- Collaborated with 4 departmental teams to generate far-reaching sales targets, setting marketing goals and overseeing implementation to meet 99.7% of targets
Top 5 Tips for Your Marketing Coordinator Resume
- Go into depth
- Since you’re in a coordinating role, you’ll need to show recruiters that you can delve into the depths of what makes an effective marketing campaign. Naming specific skills is a start, but maintaining a focal point throughout your experience helps too.
- Consider your resume’s appearance
- Since so much of the marketing field revolves around good-looking content and advertisements, you’ll want your resume to show you’re familiar with what’s effective. Use minimal, tasteful colors and highly readable fonts that show you’ve put the recruiter’s speed-reading time first.
- Think about your template
- We offer a variety of highly versatile resume templates for you to try out: While you compare them, keep in mind that you usually want your qualifying experiences and achievements to stand out above everything else. Pick whichever one highlights your best traits as a marketing coordinator!
- Get to the point
- Just like you would with an effective advertisement or proposal, cut to the chase with your resume! Each experience you share should be crystal clear in its relevance and boost your qualification for the job at a glance.
- Cover letters work!
- Most people struggle to keep their resumes to the desired length of “one page or less,” so don’t worry if you do, too. While you pare down to brand-boosting and data gathering bullet points from your resume, set them aside and save them as key points for writing your cover letter.
If you really want to stand out to recruiters, customize your resume for each job application. It isn’t as hard as it sounds, and it’s well worth the effort: Refer to the job ad and reflect any keywords or phrases that you align with, like “brand recognition” and “marketing goals.”
Likely not! If you have quality experience points to include in your work history section with solid metrics to back them, that’s really all you need. Show your capabilities as a marketing coordinator throughout your experience and skills sections in lieu of often redundant career objectives or summary statements.
The way you arrange your achievements says everything. Try to format your resume with experience points in order of increasing complexity to show that you strive to grow and learn more about market trends and growth strategies.
