You manage daily administrative tasks and perform organizational maintenance so that the marketing department is kept in tip-top shape! You also conduct market research, using your expertise to analyze data and spot new opportunities to expand company revenue.
But as you’re on the search for that dream job, you might still have some questions about how to market yourself through your resume: You might wonder which layout would best highlight your qualifications or which skills you should include.
Don’t worry: We’ve helped tons of people like you find dream jobs in marketing! You can start on your own path to success with these three resume samples and time-tested advice for writing an effective cover letter.
What Matters Most: Your Skills & Work History
So, what are you good at? Recruiters want to know! You’ll want to include a nice balance of hard and soft skills: Your job as a marketing associate requires both the technical background needed to keep everything running smoothly, and the ability to share key data with others.
Even if you’ve had a past job that didn’t relate directly to marketing, you can still look for any overlapping skills that also serve your current role! (This also helps your experience section—but more on that later).
In addition to relevance, prioritize clarity in your skills section just as you would while communicating with clients you hope to acquire. Be as specific as you can about both your hard and soft skills, naming them as clearly as possible.
Here’s what we mean:
9 top marketing associate skills
- Salesforce
- Paid Ads
- SEMrush
- Google Analytics
- MS PowerPoint
- Google Sheets
- Adobe Photoshop
- Adobe InDesign
- Data Presentation
Sample marketing associate work experience bullet points
While your skill set sets an excellent stage for your qualifications as a marketing associate, recruiters want to see more about what you can do—and what you’ve already done. So, now it’s time to share examples of your achievements!
How did that one super successful social media ad campaign go? What about the time you increased revenue for your company with a new cross-departmental marketing strategy?
And don’t forget to measure your success! Use quantifiable data to back up your achievements and provide solid metrics for your professional history. Dollar amounts and percentages make your experiences sound more like qualifications and less like stories.
Here are some ideas from our example resumes:
- Conducted trend forecasting, predicting future growth potential and enabling product development, resulting in $89K in profits
- Developed method to reduce time to complete administrative tasks by 62% by introducing cutting-edge software
- Utilized Capsule to understand consumer behavior through CRM, resulting in information that drove a 34% increase in web traffic
- Communicated with potential clients, increasing online audience through monthly newsletters by achieving an 89% sign-up rate
- Redesigned three unsuccessful campaigns in accordance with consumer feedback, enhancing interactive features to boost engagement by 289%
Top 5 Tips for Your Marketing Associate Resume
- Highlight your versatility
- Note how those experience sample points vary in what they measure and the type of metric used to quantify them. This creates more interest and makes you seem more well-rounded and capable as a marketing associate.
- Call upon context
- If you’re struggling to find a really varied set of metrics or diverse examples for your work history section, focus a bit more on context. There’s bound to be something in the backstory about why you achieved that marketing success point that you can use to spice things up!
- Pick the ideal template for you
- Everyone’s qualifications are different, making your resume content unique. As a marketing associate, you’re very familiar with how important it is to present information in a way that will appeal to your target audience! So choose a resume template that makes your qualifications look best-suited to the job you’re applying for.
- Showcase that software
- When you write your experience examples, let recruiters know exactly what kinds of software tools you used to create success. Keep your skills list concise and then mention additional programs within your experience points to demonstrate your vast knowledge of ad campaigns and customer retention.
- Organize your details
- If you have deep knowledge of certain types of software, such as social media ad management programs or various MS Suite programs, group them together in your skills list. This little trick will make you seem way more organized—which is ideal for a marketing associate!
Stay at or under one page for your resume! As a content marketer, you know all about how important it is to catch your viewer’s attention quickly. Apply this concept to your resume and hit your high points immediately. Pro tip: The right ChatGPT prompts can help you pare down your resume if it’s getting too long.
Skip it. While this used to be the standard, including references on your resume is a thing of the past. Many application forms will have you list references anyway. Besides, if an employer wants a list of references, they’ll ask!
You may not need one, especially if you already have experience related to any sort of marketing field. If you’re making a dramatic career shift or have just graduated, then an objective might be useful—but usually your experience speaks for itself.
