You love using your newly acquired marketing skillsets to help bring campaigns to life. Copywriting, direct response, SEO, and social are just a few of the tools you have at your disposal.
If you’re early on in your marketing career, you may not have a lot of work experience to put on your marketing assistant resume and complementary marketing assistant cover letter. So, how do you work with what you’ve got and prove you’re the best candidate for that junior marketing role you’re eyeing?
Keep reading this guide to discover how to create a marketing assistant resume that’ll catch hiring eyes and land interviews! And for the perfect cover letter, try our AI cover letter generator.
Why this resume works
- There’s one thing that most marketers can relate to: Numbers are everything. And that’s exactly what you’re going to take advantage of in your marketing assistant resume.
- Now, no one’s expecting you to single-handedly bring a campaign revolution, but phrases like “collaborated to create a social media campaign, boosting traffic by 66%” let employers know you can provide that little push seniors need to excel.
The Most Important Part: Your Skills & Work Experience
The marketing sector often has some pretty stiff competition, which means recruiters will often be sorting through hundreds of resumes and cover letters for each marketing assistant position. To stand out from the crowd, you need to perfect your skills and work experience section.
First, focus on hard skills: this could be marketing tools like CRMs, or niches or subsets of marketing like growth marketing. Soft skills like collaboration should be included in your work experience.
While you shouldn’t include a page of skills, include at least five skills you’ve picked up in college, internships, or projects, while making sure you’ve included the ones the job description is looking for.
9 Most Popular Marketing Assistant skills
- Microsoft Office Suite
- Google Analytics
- Tableau
- Salesforce
- Hootsuite
- Canva
- Social media
- SEO
- Paid ads
Sample Marketing Assistant Work Experience Bullet Points
The work experience section of your junior marketer resume helps bring your expertise to life; it’s more than just a place to list the previous companies you’ve worked at!
If this is your first full-time marketing role you’re applying to, focus on internships, projects, or volunteer roles you’ve done. You can also list other non-marketing-related jobs that you’ve held.
The key is to use action words to highlight your impact. Basically, show how your actions and skillset delivered results for your previous employees.
Tip: when writing about non-marketing roles, try to focus on job responsibilities and impact that could be transferable, like achieving customer satisfaction or preparing presentations for external stakeholders.
- Collaborated with a team of 4 to craft a 2-month social media campaign, boosting website traffic by 66%
- Pitched and executed an email marketing campaign with a 48% open rate, resulting in $25k in revenue
- Achieved 97% reception call satisfaction rating across customers and company staff
- Increased engagement across company’s Instagram and TikTok accounts by 35% through a user-generated content campaign
Top 5 Tips for Your Marketing Assistant Resume
- Tailor your resume to each assistant marketer job
- This doesn’t need to take more than a few minutes. Just make sure you include the skills the job description requires, and emphasize relevant work experience that the recruiter could be looking for (like focusing on data analytics for a data marketing role).
- Showcase ownership
- A great way to stand out as a marketing assistant is to show your impact. If there were any marketing projects or campaigns that you executed with minimal help, it should definitely be on your CV!
- Include skills that could help you stand out
- Think of ways to differentiate yourself on your marketing assistant resume. While most candidates will have social media experience, chances are higher that fewer will be skilled in video editing or data visualization. Emphasize those!
- Use quantifiable metrics
- The best way to make a lasting impression is by using hard data. Instead of saying your campaign increased your company’s total followers, say you saw a 24% increase in new followers.
- Keep it simple
- Don’t worry about not having years of experience or the fact that your experience may most reflect your teen jobs. You’re earlier on in your career, so that’s to be expected! If you’ve got the above info included, you’ll be good to go, even if your resume is on the shorter side.
At most, you’re aiming for a one-page resume. However, it’s alright if it’s a little shy of a page long, too. Don’t include unnecessary or generic information to pad your resume out; recruiters have enough resumes to go through as is!
Keep it simple and easy for both humans and applicant tracking systems to read. That means no graphics or images, a clean font, lots of white space, and simple text bullet points. An ATS-friendly resume template can give you peace of mind.
Absolutely, especially as you’re an assistant marketer. You can include certifications from Google, HubSpot, or other companies, as this helps showcase your expertise. If you’re still thin on material, include some relevant college courses, especially if they had a project you had to complete.
