Reaching customers in the digital space is critical in today’s business world. You do that effectively through SEO, social media, email, and other popular digital channels.
Do you have the optimized resume template to showcase your digital marketing skills to hiring managers?
You’re skilled at identifying the right keywords and niches to get your ideal customer’s attention, but picking the right skills for your resume can be a completely different obstacle. You can rely on our cover letter maker and digital marketing manager resume examples to help.
What Matters Most: Your Digital Marketing Manager Skills & Work Experience
Your position will involve leading a team and executing technical digital marketing strategies. Hiring managers will want to see you have a well-versed skill set to manage it all.
Using top industry digital marketing skills and mixing in some key aspects listed in the job description will help you include your most relevant abilities. For instance, if the company needs help boosting its social media presence, your abilities in social media analytics and content design would be great to list.
Here are some top digital marketing manager skills in today’s job market.
9 top digital marketing manager skills
- Social Media Marketing
- Team Leadership
- Competitor Analysis
- Email Campaigns
- SEO
- Landing Page Design
- Ahrefs
- ActiveCampaign
- HubSpot
Sample digital marketing manager work experience bullet points
Your strategies will likely require ad spending and allocation of employee resources to execute them. Therefore, hiring managers will want to see examples of previous success in digital marketing to know you’re the right candidate.
Focusing on the metrics you achieved helps show your impact. You could use data points like followers gained, organic traffic generated, click-through rates, and sales to show your positive effects.
Single-sentence descriptions will be the best fit since hiring managers can make up their minds in seconds whether to bring you in for an interview. For instance, briefly stating how you used Ahrefs to identify 120 new keywords that increased organic traffic by 54%, will go a long way in getting their attention.
Here are a few samples:
- Used influencer marketing on YouTube and Instagram to generate $550,000 in net sales during the launch of a new product line.
- Used HubSpot to analyze data from top-performing social media posts to implement new strategies that boosted engagement by 56%.
- Performed competitor analysis in Ahrefs to identify opportunities to stand out in organic search, boosting click-through rates by 44%.
- Implemented a new Mailchimp email campaign for a fall clothing sale that generated $438,000 in revenue.
Top 5 Tips for Your Digital Marketing Manager Resume
- Combine leadership and technical skill
- Management positions require you to make technical decisions while leading a team. You can emphasize that in your descriptions, like how you led a team of 11 SEO professionals to create blog content that tripled website traffic.
- Marketing metrics are essential
- In marketing, there is a lot to quantify, so you should use the numbers you achieved to your advantage. For instance, you could explain how your new web design helped decrease cart abandonment rates by 73%.
- Action words stand out
- Action words like “designed” and “performed” have more impact. For instance, “performed competitive analysis” sounds more engaging than saying you “know how to conduct competitive analysis.”
- Organize the information
- Digital marketing covers a wide spectrum, so ensure your resume is organized to make key points stand out. Headers should clearly define your experience in different industries, top skills, and education in marketing. Additionally, use bullet points and easy-to-read 12-14 point font.
- Proofread thoroughly
- You make many data-based decisions on the job where accuracy is key. Allocating too much add spend for profit margins would significantly decrease the chances of your campaigns being successful. The same can be said for having a lot of grammatical errors on your resume.
One page is the optimal length. You want it to appear brief and well thought out so hiring managers can make easy decisions. Tailor it to the position to narrow down what you include. If the company emphasizes email marketing, your email copy and Mailchimp skills would be essential to focus on.
Reverse chronological formatting will be the best fit. You’ve likely worked your way up to a management position. Including your most recent experiences first in leading marketing teams and strategizing campaigns will be the most relevant and allows hiring managers to easily see how your skills have grown.
A resume summary is suitable for marketing managers with ten or more years of experience. For instance, you could sum up in a few sentences how you’ve generated $10.2 million in e-commerce sales through digital strategies over your 13-year career.
