At the heart of every business, organization, website, and ad is a secret—good copywriting! You write eye-catching, memorable lines for email newsletters, promotional ads, and landing pages to pique each reader’s interest and keep them coming back to read more.
But which resume template should you use to help make your resume flow as nicely as that “About” page you just wrote the body text for? How can you create a cover letter to hook recruiters as effectively as you engage your readers?
Don’t worry! We’ve helped tons of writers like you, and our three copywriter resume examples will help you ensure that each word you write is a step on the path to success.
Why this resume works
- Imagine crafting a winning copywriter resume as writing an attention-grabbing ad copy—it needs to hook, persuade, and sell YOU as the brand of the hour. Far from just listing writing gigs, this is about showcasing your wizardly with words. Let’s fish out the juiciest details to include in your resume, presenting you as the crème de la crème of copywriters.
- Kicking off your achievements and duties with power verbs like conceptualized, produced, and assisted does more than show you did the job. It illustrates you left a mark, the difference between a copywriter who just writes and one who breathes life into brands.
Why this resume works
- How about you slide into the limelight with a freelance copywriter resume that wows at first glance, just like those compelling copies you’re used to? After all, you are not just any candidate—you’re the maestro of messaging, the sultan of syntax, and your resume should show that. Take cues from Lisa’s resume on how to give your own the edge:
- Let’s not tiptoe around it: a resume that skimps on specifics is like a headline that snores. To turn heads, you need to buddy up with hard-hitting numbers, much like Lisa’s “37% increase in organic search traffic for clients” or “enhanced product knowledge by 87%.”
Why this resume works
- Bursting onto the scene of copywriting? Even if your job history doesn’t scream “wordsmith,” show off those nuggets of experience that hint at your untapped copy talent. It’s all about drawing that sleek line from previous roles to your future in copywriting.
- Sure, name-dropping skills and tools like WordPress, Google Keyword Planner, and content creation is cool, but the real magic unfurls when you illustrate how you’ve wielded these proficiencies in the trenches. A quip like “Utilized Microsoft Word and Grammarly to create error-free lesson plans” isn’t just not playing with words but a reflection of performance.
Related resume examples
Tailor Your Copywriter Resume to the Job Requirements
So, what does the job description actually ask for? Better yet, what skills does it want that you have? Look for that overlap and start honing your list of abilities accordingly!
You’ll want to go for job skills that match a copywriter’s job role instead of vague stuff that could apply to any other profession. Write out technical abilities like Trello and WordPress that other professionals might not have, which shout “Great copywriter here”!
Your soft skills are valuable, but many can be leveraged more effectively in your experience section. If you include a blend of soft and hard skills in your skills section, try grouping them together vs. mixing them up to see which looks more well-rounded.
Need some ideas?
15 popular copywriter skills
- Line Editing
- WordPress
- Google Suite
- Trello
- Google Analytics
- Hotjar
- SEMrush
- Grammarly
- Copyscape
- Slack
- Snagit
- Toggl
- Asana
- Buffer
- Adobe InDesign
Your copywriter work experience bullet points
Nice skill lineup! Next up, recruiters want to see what you can do with your abilities. Use your work experiences to your advantage instead of just parroting whatever the job requirements say, even while tailoring your resume to the job description.
Make sure you use metrics for your accomplishments, too! Recruiters want to see how you’ve made a difference with your skills. How did you increase customer engagement? Did you boost retention rates or skyrocket donations for an outreach program?
Using active verbs and language helps, too. Your resume should show how enthusiastic you are about your dream job! You know better than most how just a few little details can make a huge difference:
- Increased click rates show how engaging your copywriting is
- ROI boosts show how you can enhance market value and profits
- Improved efficiency rates demonstrate a knack for project organization and prioritization
- Reduced work hours show your ability to streamline processes for your team
See what we mean?
- Conducted keyword research using Google Keyword Planner to optimize online learning content, leading to a 34% increase in website traffic
- Cooperated with colleagues and management through Slack, ensuring effective communication and team coordination, ultimately reducing average labor hours by 9 per week
- Utilized Trello for project management, ensuring efficient workflow and timely content delivery 99% of the time
- Optimized project delegation through Google Calendar and Google Docs, increasing team efficiency and boosting online feedback ratings to 4.8/5 stars
- Managed social media content scheduling with Buffer, leading to a 41% increase in social media followers and engagement
9 active verbs to start your copywriter work experience bullet points
- Utilized
- Drove
- Leveraged
- Managed
- Optimized
- Streamlined
- Overhauled
- Conducted
- Coordinated
3 Tips for Writing a Copywriter Resume if You’re Short On Experience
- Include independent experience
- Not every subset of accomplishments in your experience section has to be from a paid copywriting job! You could refer to internships, relevant projects, or volunteer initiatives. As long as you have a solid impact metric that demonstrates your skill as a copywriter, you’re good to go.
- Hobbies and interests can work, too
- If you have ample work experience with hobbies and interests that reinforce your writing abilities, consider including them if your experience section feels a bit “airy.” Do you live for the next online news article? Do you run a personal blog that shows off your ability to build an audience?
- Don’t forget your academic awards!
- If you had an incredible GPA in college or earned any academic awards related to writing contests, special assignments, or other school-related activities that tie in with copywriting, these can help fill some gaps, too.
3 Tips for Writing a Copywriter Resume if You’ve Got Some Experience Already
- List only your most impressive jobs
- While you might have worked plenty of jobs in the past that could be applied to copywriting, now’s a good time to pick and choose only the best. Stick with three or four of your most relevant jobs that highlight your most high-quality writing experiences.
- Consider a summary
- Some ideas to get you started: summary, using reverse-chronological resume formatting, sticking with 3-4 jobs, not including irrelevant jobs or including high school education if you have a college degree, not including GPA or relevant courses, etc.
- Leverage that formatting!
- Reverse-chronological, of course. Be strategic in how you lay out your experience points so that they become more impressive as they approach the present day. This will show your growth and ambition throughout your career and demonstrate your promise to the company.
Revisit that job description with us! Take another look at your skills comparison notes, too. Instead of just looking for overlap, look for emphasis, just as you’d analyze in your copywriting. What’s the job ad’s focal point?
Actually, yes! While many people think of Adobe programs as visual tools for graphic designers or web developers, definitely call attention to your ability to use them. Knowing how to apply your copy after you’re done writing it is important, too!
Context is a beautiful thing! If your experience section strikes you as somewhat dry, add a few extra details about why you wrote what you did—or how. Your motivations for success say a lot about why you’re a particularly good hire!
