You’re a promotional wiz. Target markets are identified, sales campaigns are created, and conversion rates are increased successfully with you on the job.
But does your cover letter complement your marketing resume and help you convert job leads into interviews?
You thrive when writing promotional copy, so all you need is a push in the right direction when writing a great cover letter and really grab a hiring manager’s attention. You can use our marketing cover letter examples as templates or our free cover letter builder for success in your job hunt.
Copy this text for your Marketing cover letter!
123 Fictional Avenue
New York City, NY 76208
(123) 456-7890
June 15, 2023
Hiroshi Suzuki
The New York Times
123 Fictional Lane
New York City, NY 76208
Dear Mr. Suzuki:
With over 5 years of diverse experience in marketing, I am enthusiastic about using my skill set at The New York Times to propel the brand to new heights. With a passion for journalism and a history of proven growth in engagement metrics, I am eager to contribute my experience to foster meaningful connections with The New York Times’ readership.
At my previous position with Newsday, I spearheaded the optimization of web content, which resulted in a 36% increase in organic traffic within six months. Additionally, my hands-on experience with Moz SEO tools was instrumental in enhancing our website’s visibility. I managed and executed email marketing campaigns that boosted our subscriber engagement rate by 18%. And I created and edited video content using Adobe Premiere Pro, leading to a 24% rise in social media shares.
Furthermore, I’ve consistently relied on data to drive my social media campaigns. For instance, by streamlining content and implementing targeted ads, I was able to increase the click-through rate by 17%. Proficiency in Google Ads enabled me to create cost-effective, high-impact campaigns.
At The New York Times, my vision is to combine cutting-edge marketing strategies with captivating storytelling. With an ability to craft engaging content across various platforms and leverage data to make the most of marketing, I’m confident I’m a perfect match for your publication’s innovative spirit.
Thank you for considering me for this prestigious role. I am excited about the possibility of contributing to The New York Times and would welcome the opportunity to further discuss how I can bring value to your team. Please don’t hesitate to contact me if you would like any additional information.
Sincerely,
Malik Ali
Enclosures:
Resume
Portfolio
Google Ads Certification
Moz SEO Certification
Why this cover letter works
- Go for the win by effectively demonstrating how your experience aligns with the specific needs of the company.
- Your marketing cover letter will be successful when you show how your experience with web content optimization, email marketing campaigns, and social media targeting addresses the requirements associated with a media publication role.
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Copy this text for your Marketing Coordinator cover letter!
123 Fictional Avenue
Phoenix, AZ 76208
(123) 456-7890
June 15, 2023
Anika Sharma
GoDaddy
123 Fictional Lane
Phoenix, AZ 76208
Dear Ms. Sharma:
As an admirer of GoDaddy’s impressive achievements in empowering entrepreneurs and businesses through cutting-edge web services, I’m thrilled to apply for the marketing coordinator position. GoDaddy’s commitment to customer-centric innovation resonates deeply with me.
With over 6 years of experience in digital marketing, I have honed my skills in connecting with audiences and optimizing web content. While working as a marketing coordinator at Carvana, I led a social media campaign that increased our follower base by 44% within six months and boosted engagement rates by 32%.
Additionally, my expertise in SEO has been instrumental in enhancing online visibility for various projects. Through keyword optimization, on-page SEO adjustments, and building backlink profiles, I’ve successfully increased organic search traffic for clients across multiple industries.
I’m also adept with CMS platforms, such as WordPress and Joomla, which has enabled me to efficiently create, edit, and publish web content that is both engaging and optimized for search engines.
I am excited about the opportunity to leverage my skills to further GoDaddy’s mission of providing excellent web services. Thank you for considering my application. I look forward to discussing how I can be a valuable asset to the GoDaddy team.
Sincerely,
Luna Torres
Why this cover letter works
- Use your marketing coordinator cover letter to connect directly with the company and answers job-specific needs. Right from the start, align your experience with the company’s mission to prove you understand and are invested in the company’s goals.
- Harness the power of metrics in your cover letter to further illustrate your tangible success as a marketing coordinator skilled in tools like CMS platforms, Joomla, and SEO.
Copy this text for your Marketing Intern cover letter!
123 Fictional Avenue
Houston, TX 76208
(123) 456-7890
June 15, 2023
Felipe Santos
Chevron
123 Fictional Lane
Houston, TX 76208
Dear Mr. Santos:
The moment I saw the opening for a marketing intern at Chevron, I felt compelled to apply. As an ardent supporter of sustainable energy practices, I’ve always admired Chevron’s commitment to integrating advanced technologies for cleaner energy solutions. It’s exciting to think of contributing to a company that is not just an industry giant, but also an innovator.
As a marketing student at Texas Southern University, I’ve developed skills essential for a modern marketing professional. One of my proudest achievements was developing and managing an email marketing campaign for our university’s sustainability fair. I designed a series of emails that reached over 5,000 students and faculty members, contributing to a 34% increase in attendance.
In addition to my experience with email marketing, I possess a strong understanding of data analytics. Through Google Analytics, I have successfully monitored and analyzed user engagement in various campaigns. For instance, in a recent project, I employed Google Ads to generate a PPC campaign for a local non-profit.
I’m also adept at leveraging advertising platforms like Facebook Ads Manager to maximize outreach. For my university’s Entrepreneurship Club, I set up a campaign to promote a networking event, resulting in a 42% increase in participant sign-ups.
At Chevron, I aspire to apply my marketing skills to contribute to the company’s goals and further its mission. I’m particularly drawn to Chevron’s dedication to innovation and sustainability. Thank you for considering my application.
Sincerely,
Matias Suarez
Why this cover letter works
- Making your marketing intern cover letter stand out starts with a compelling introduction and ends with a strong conclusion.
- Can you connect personal passion (think: passion for sustainable energy practices) with a company’s mission (think: Chevron’s mission of sustainability)?
- Reinforce this connection in your closer to reaffirm alignment with the company’s mission and eagerness to contribute to its goals.
Copy this text for your Marketing Assistant cover letter!
123 Fictional Avenue
Sacramento, CA 95814
(123) 456-7890
December 12, 2023
David King
Blue Diamond Growers
123 Fictional Lane
Sacramento, CA 95814
Dear Mr. King:
Blue Diamond Growers first caught my attention when I learned about the Homegrown Goodness Tour, an ingenious marketing move that beautifully bridges your products with local culture. As someone who has been stirring the pot of innovative content creations and social media strategies in the backdrop of Sacramento, CA, I believe I can help Blue
Diamond Growers capture its audience on the next leg of its journey.
Previously, at AdInfusion, I played a key role as the social media specialist, where we aimed to boost our clients’ digital foothold. Through my use of various analytics platforms, including Google Analytics, we achieved an average increase in social media traffic of 38%. I also introduced email marketing, which resulted in a 22% increased conversion rate across all our campaigns.
Simultaneously, as the content creation coordinator at JP Marketing, I had the opportunity to craft compelling narratives for our clients, specifically in the food and beverages industry. Here, I used social media management tools to increase brand engagement by 37% within the first three months—a tremendous testament to our hard work and inventiveness.
Embarking on my professional journey at Lennar, I initially embraced the role of a marketing assistant. Here, I applied my acquired knowledge and innate abilities to tackle significant strategic marketing challenges with fresh and distinctive solutions. A noteworthy example includes utilizing targeted email marketing to enhance Lennar’s customer retention by 33% while simultaneously decreasing marketing expenditure by 7%.
I’m thrilled about the prospect of joining Blue Diamond Growers on its tour and can’t wait to curate catchy content, captivate the crowd with email strategies, and crystalize the impact of your campaigns using data-driven insights. Thanks for considering my application. I would love to chat further about this marketing assistant role.
Sincerely,
Leo Costa
Why this cover letter works
- Recounting a positive experience with the hiring company could make a massive difference in personalizing your marketing assistant cover letter, making it stand out amidst countless generic pieces.
- Notice how Leo highlights his past interaction with Blue Diamond Growers during their Homegrown Goodness Tour? Why not use such associated memories or personal experiences with the hiring company’s products or initiatives to add a unique twist to your masterpiece?
Copy this text for your Marketing Director cover letter!
123 Fictional Avenue
Portland, OR 33101
(123) 456-7890
December 12, 2023
Sofia Allen
Royal Caribbean Cruises
123 Fictional Lane
Portland, OR 33101
Dear Ms. Allen:
A knack for identifying market trends, an enthusiasm for crafting innovative strategies, and a background in data analytics have fueled my passion for taking on marketing challenges and propelling brands to new heights. This is an invitation for us to collaborate and harness my marketing expertise to achieve Royal Caribbean Cruises’ ambitious goals.
For the past three years, I’ve led digital marketing initiatives at Mirador. It was here I strategically tapped into data analytics, supervising the launch of a novel multichannel marketing campaign that boosted the conversion rate by a striking 24%. This initiative, which reached an audience of 11,500+ customers, not only delivered significant revenue growth but also enhanced customer engagement rates.
Before Mirador, I harnessed the power of social media advertising at Zapproved. Merging proficiency in Google AdWords and Facebook Ads Manager with my passion for creative problem-solving, I significantly amplified TripAdvisor’s social media presence. The effective use of these tools led to the creation of engaging ad campaigns that drove a dramatic 53% increase in CTR and a 33% increase in ad engagements over nine months.
I started my professional journey at Acquia, where I utilized content marketing to simplify complex software solutions for customers. Through crafting SEO-optimized educational blog posts and videos, my team and I were able to increase organic website traffic by 19% in the first quarter alone.
The dynamic and innovative culture at Royal Caribbean Cruises deeply resonates with me. As someone who thrives in deciphering consumer behavior, crafting compelling narratives, and mentoring teams toward enhanced performance, I’m enthused to explore how I can contribute to your esteemed brand as marketing director. Thank you for considering my application.
Sincerely,
Elena Volkov
Why this cover letter works
- An exciting marketing director cover letter isn’t just about skills and experiences. Your selling point could be those instances when your leadership and initiative were put to the test.
- Did you lead a marketing team to spend less yet reap more? Do you recount that workplace where you nurtured marketing rookies into champions? Turn these episodes of success into a compelling tale that will have the hiring manager root for you, envisioning you replicating the success in their company.
Related cover letter examples
Harness Your Skills for the Perfect Marketing Cover Letter
When creating a marketing campaign, you understand the importance of tailoring your message to the brand’s target market. The same is true for your cover letter.
Every company markets its products and services in varying ways. One company may focus on social media marketing, whereas another wants to boost its email marketing efforts. Therefore, the skills and values you emphasize here should be customized for each company.
Engage employers instantly with your greeting and intro
You’re used to grabbing attention in ads within the first few sentences to get readers interested in your offer. The same is true for your cover letter. You want to grab attention right away.
First, you want to address someone by name, if possible. Some companies will list a contact person in the job description, or you could try to find the hiring manager’s name on the company website or LinkedIn. It’s the same as how using someone’s name in an email marketing subject line makes it feel more personal and engaging. Otherwise, “Dear [name of company] hiring team,” can work well too.
The next step is connecting with the company’s mission or needs, just like you’d connect with a customer’s pain points or ideals in promotional content. For instance, if the company emphasizes environmentally-friendly products or team culture, you could try to highlight those aspects.
Just like customers don’t like generic ads with irrelevant information, hiring managers won’t like your opening if it reads like the one below.
You’re not selling your skills with this one!
Hi,
I’m writing to apply for the marketing position at your company. I have a few years of experience in marketing and have been quite good at it. The position appeals to me and is one I’d like to fill, and your company sounds like a pleasant place to work.
A better idea is to connect with the company and make your opening feel specific to their needs, just like you’d do for everyone in your marketing campaign’s target audience. The example below perfectly connects with GoDaddy’s focus on customer-centric innovation and cutting-edge web services.
Use an opener aligned with the company’s vision!
Dear Ms. Sharma,
As an admirer of GoDaddy’s impressive achievements in empowering entrepreneurs and businesses through cutting-edge web services, I’m thrilled to apply for the marketing coordinator position. GoDaddy’s commitment to customer-centric innovation resonates deeply with me.
Emphasize achievements in your marketing cover letter body
In any marketing message, you know it’s essential to share the facts about what a product or service can help a customer achieve. You want to do the same with your abilities in a cover letter.
Leaning on marketing metrics from previous achievements is a great way to stand out. Consider metrics like engagement or click-through rates that many companies will focus on.
Additionally, tailor what you put in the body to the company’s needs to better connect with each specific marketing role. For instance, if you’ll be focused on SEO, sharing how you boosted organic traffic by 59% using keyword research tools like Semrush would be a great idea.
A good body paragraph optimized with relevant marketing metrics
With over 6 years of experience in digital marketing, I have honed my skills in connecting with audiences and optimizing web content. While working as a marketing coordinator at Carvana, I led a social media campaign that increased our follower base by 44% within six months and boosted engagement rates by 32%.
Seal the deal with a strong closing for your marketing cover letter
As you end your cover letter, think about how you would close out a sales call. You’d want to summarize the key information you covered and end with a CTA.
Do the same for your cover letter, but remember you’re not going for a hard sell. A light CTA like “I look forward to hearing from you soon” is the right level of persuasion to aim for here.
Additionally, just like you’d want to thank a customer for their time, saying thank you somewhere in the closing or sign-off is a good idea.
What you don’t want to do is have a closer like the one below that shares the wrong personal information and doesn’t relate to the company or specifics of the marketing position at all.
Providing the wrong information here!
Thanks for considering my application.
I can start immediately since I’m currently unemployed and I’m really keen to get this job. I hope you choose me for the marketing position.
Sincerely,
Adam
Instead, aim for a closer like the one below that reconnects with GoDaddy’s mission of providing excellent web services and finishes with a nice CTA, as you would do with any of your marketing messages.
A CTA-infused closer for success!
I am excited about the opportunity to leverage my skills to further GoDaddy’s mission of providing excellent web services. Thank you for considering my application. I look forward to discussing how I can be a valuable asset to the GoDaddy team.
Sincerely,
Luna Torres
Marketing Cover Letter Mistakes to Avoid
- Writing tone or lingo isn’t current
- The last thing you want to spotlight in your marketing cover letter is a poor knowledge of market trends! Demonstrate key knowledge about your target market (the company you’re applying to) by appealing to their vision. You can find more info on their organizational values or how you can help solve current obstacles by doing some research. Find their website, and definitely revisit the original job listing to see what the role emphasizes so you know what to reflect in your marketing cover letter.
- Outdated or vague greeting (Sir/Madam)
- This tip goes hand-in-hand with staying on top of trends and lingo that apply to your dream job’s target market. Right now, your target audience is the recruiter or hiring manager who’s reading your cover letter! So seize the chance to appeal to them by name—not the dreaded sir or madam—you’ll make a much better impression.
- Cover letter doesn’t address specific company needs
- While writing your cover letter, demonstrate your marketing knowledge by getting super specific about company needs. (This will be your job once you nail that interview, after all!) You want to offer up key examples of how you can better the organization and contribute to their team. For instance, discuss specific SEO tools, such as Ahrefs or SEO Testing, to provide memorable context for accomplishments that align with the company’s current goals.
- Typos or common grammatical errors—oops!
- You don’t want to send out a promotional email or make a social media post only to discover a typo you previously overlooked! And you definitely don’t want to do this with your cover letter, either. It’s well worth your time to proofread, especially if you used ChatGPT for your cover letter, just in case you left out a comma or misspelled an important keyword.
- Lack of quantifiable, substantiated achievements
- Marketing is all about results! How are your customer acquisition and retention rates? Has your work resulted in a measurable increase in star ratings on Google Reviews? Look for numerical, quantifiable metrics for the positive impact you’ve made with your knowledge of Adobe software and Google Suite.
Your cover letter shouldn’t go over one page. The optimal word count is somewhere between 300-500 words. This allows you enough room to provide details about your market analysis and campaign strategizing abilities while keeping it highly specific to each job’s needs.
Candidates without much experience will want to pull from what they gained through education, transferable skills like customer service, and passion for each position. For instance, you could talk about your passion for creating a great customer experience and how your consumer behavior courses provided you with the skills needed to achieve that.
Choosing the right tone is similar to choosing your brand’s voice for a specific target market. Analyze how the company speaks in the job description and try to match their levels of energy and formality as best as possible.
