Ultimate Guide to Crafting a Winning Motivation Letter in 2024

The Fundamentals of Motivation Letters

Motivation letters, also known as—surprise—letters of motivation, are often a requirement for various academic programs, scholarships, volunteering, and more.

But what are they really, and how are they any different from, say, a letter of interest or even a cover letter? Buckle up because that’s what we’ll be discusssing below.

Introduction to motivation letters

A motivation letter is essentially a single-page introduction that you send, often alongside other required documents, to institutions, companies, or individuals that might be interested in them. You’ll mostly see these in academic contexts, be it scholarships or college applications.

Motivation letters are mostly used for:

• College admissions
• Scholarship applications
• Study abroad programs
• Research positions and fellowships
• Internships
• Volunteering
• Specialized workshops and conferences
• Rarely, job applications

More often than not, a motivation letter will be required if you’re applying for any of the above. Even if it’s not, writing one and discussing your background, what’s important to you about that particular program, and a little bit of personal motivations can be the thing that sets you apart from other candidates.

A motivation letter is different from a letter of interest, letter of introduction, letter of intent, or a cover letter, although you will sometimes see these terms used interchangeably. The goal is to discuss why you’re motivated to apply and how the opportunity fits into your long-term goals and plans.

Think of it as a sort of hype letter from you to the position you’re applying for. Sure, you might be sending several of these just in case you don’t get into your first choice, but the recipient doesn’t need to know that.

To them, it should sound like this is your dream field of study, your number one college, or a life-changing internship opportunity. And more importantly, it should explain just why you’re the best pick for the opening.

Knowing when to write a motivation letter

Seeing as people use the term “motivation letter” pretty loosely, you may find them used in the context of getting a job—especially in Europe. However, the most common use cases revolve around academic opportunities.

Below, we’ll explore three of the most popular scenarios and give you handy templates to use when crafting your own.

Applying for a college program

Most universities require a motivation letter as part of the application process. When writing one, your goal should be to go over your academic goals, but also your hobbies and interests.

Colleges are after well-rounded students who have something to bring to the table, so if you can express why this program and this school are both important to you, you’ll have one foot in the door!

Here’s a template you can use to get started on your own motivation letter:

Applying for a scholarship

If you’re applying for a scholarship, a motivation letter is your golden opportunity—quite literally—to wow the recipient and explain to them why you are the most worthwhile candidate.

Scholarships are often few and far apart, and almost always, there’ll be more applicants than there are spots. This is why your letter needs to outline not just straight-up academic excellence, but also your future goals and what drives you to seek a scholarship. It’s okay (or even recommended) to be candid, but keep it professional.

Here’s a template to inspire you before you write your own letter of motivation:

Applying for an internship

When applying for an internship, aside from deciding on a fantastic resume template, you should consider sending a motivation letter. In this iteration, the motivation letter is perhaps closest to a cover letter, but it’s not quite the same thing.

Focus this one on your enthusiasm for the field, your approach to learning, and how this internship can be transformative to your career—but don’t forget to throw in a few words on why you’re the best candidate for the role. (Hint: using a cover letter generator can be a good start to give you some ideas.)

Here’s an example template for this type of motivation letter:

Enhancing Your Motivation Letter with Advanced Strategies

Getting to the point where you have a draft may take some time, but even if you’re feeling eager, don’t send your letter just yet. Hold your horses! It’s important to polish this letter to perfection.

Check out our tips on some more advanced strategies that will give your letter that little bit of extra charm.

Personalizing your letter

We’ll share a harsh truth with you: a letter of motivation that is not personalized is most likely going to end up in the trash with the rest of the application.

People in charge of admissions, scholarships, and recruiting all receive so much correspondence that even top-notch applicants get overlooked. This is why being generic is a killer, and personalizing your letter is the way to go.

What can you do to make sure your application practically screams, “I’ve done my homework” and gets picked out of a hundred other letters?

• Do lots of research. You can’t create an effective letter without knowing the place you’re applying to in and out. Before you even start writing, learn about the company or organization and take notes on some of the programs and recent achievements. Mention them in your letter if they’re relevant.
• Tap into mission and values. Start with the basics—what is the core mission of the organization, and what values does it uphold? Knowing this allows you to tailor your narrative in a way that echoes the principles they want to see. In your research, go beyond just a simple skim of the About Us page and see if the organization is involved in any charitable work or has made any mission statements.
• Talk about specific programs. Look for specific programs, initiatives, or projects that excite you and relate to your field of interest. Mentioning these not only shows that you’ve done your homework but also that you are genuinely enthusiastic about contributing to these areas.
• Show some personality. Some letters need to be super formal, but while we don’t advise being casual, it’s okay to let go of the reins a little in your motivation letter. Let your personality shine through the words on the page and show how important this is to you.

Avoiding common mistakes

Writing a motivation letter means striking a delicate balance between personal expression and professional appeal. That makes it equally tricky as writing a resume, but it’s made harder by the fact that you won’t have a handy resume checker to look through your work for you at the end of the process.

Some of the pitfalls we discuss below need to be avoided like the plague.

• Don’t be generic. We’ve talked about this, but it warrants repeating in its own little section. Being generic is a surefire way to be ignored. It can be tiring, but avoid using a one-size-fits-all approach and write a new motivation letter from scratch for each position that you truly care about.
• Avoid clichés. Motivation letters kind of lend themselves to clichés, but try to steer clear of them. Saying something like “This is my dream and I’m a hard worker” is both generic and irrelevant. Instead, get specific, delving deeper into what this opportunity means to you. For example: “Ever since my childhood dog developed kidney disease and I helped my parents look after him, I knew that I wanted to become a veterinarian and help other animals through their pain. I know that studying at [college] is not a walk in the park, but that is precisely why I chose it—I want to work hard and become the best vet I can be.”
• Know when to stop. Even if you have a lot to say, it’s important to be concise and to the point. Your letter should always fit a single page and should ideally have no more than four to five paragraphs.

Leveraging Templates and Samples for Success

As you may have gathered, these letters are highly, highly, highly personalized, so you might think that using templates is completely out the window.

Not true—there are ways to streamline the process and make it a little bit easier on you, all the while still maintaining high quality in your writing. Here’s what you can do.

Utilizing resources

Templates are a good way to make the process less tedious. We’ve shared some handy options for you up above. However, you might now be wondering if these are even okay to use, given the personal nature of motivation letters.

Don’t worry—you’re in the clear. Go ahead and use a template. The catch? You should never use it word-for-word.

A motivation letter template or sample is a starting point. It’s meant to show you how to structure your letter and, roughly, what to talk about. Instead of copy-pasting a template and filling in the blanks, use it to plan out your own outline, with an intro, a couple of body paragraphs, and a strong closer.

The same thing applies to writing a resume. You can use resume examples or a resume builder to get the job done in two minutes, but that’s just the beginning. From there, you’ll add and edit everything to make sure it aligns with your background and expertise.

Samples can be useful if you’re short on ideas, too. They can give you some guidance on what to talk about. The rule of thumb here is the more specific, the better—instead of following the sample exactly, do some digging and identify interesting programs or projects to personalize your letter with.

When using examples from templates, make sure to adapt them to your context. For instance, if the template discusses being compassionate and wanting to care for others, this is lovely, but won’t apply to every job or college degree. Think of your own ideas, write them down, and then pick the ones that best apply.

Last but not least, use your own voice. It’s very easy to tell when something was written by someone else or by AI generators. If your personality shines through, your chances for success will be much greater.

Conclusion and encouragement

With the help of your own research and our comprehensive guide, you now know how to write the perfect letter of motivation.

You’re ready to start strong with a compelling intro, discuss your background, experience, and goals in the body paragraphs, and sign off with the perfect closer. You know that your letter needs to be full of your own unique voice and personalized to a fault.

If you’ve done everything you could and you’re still not sure, you might have one final obstacle to defeat: overthinking.

Have you ever heard of analysis paralysis? It’s basically what happens when you overthink something so much that you can’t act on it anymore.

This often affects people who are working on resumes, cover letters, or motivation letters, both due to the high stakes and due to the fact that they’ve been working on them for hours on end.

If this is you, and you’ve spent hours and hours writing the perfect letter, but you’re still not sure, we’re here to tell you to just go for it.

A well-written motivation letter may be all that it takes for you to stand out and secure your dream position, be it a master’s program at the college of your dreams or an internship with a company that you hope to work for in the future. There’s a lot to gain and nothing to lose.

After several rounds of editing and some feedback from others, once your letter is ready, send it in with confidence. You’ve done everything you can at this point, so don’t be afraid to go ahead and just do it!